![]() ![]() From bright pink and yellow, to playful shapes and doodles, the modern and approachable identity system connects Revive’s expertise with the creativity it offers its clients. ![]() To unleash Revive’s creative personality, FutureBrand integrated a vibrant colour palette to its brand identity. The middle school track star, known at school for his performance in the 400-meter race, was one of several hundred participants in the eighth-annual Reviver Challenge, a 2.5-mile obstacle course that extended around the MacColl YMCA’s grounds and into the adjacent woods and back, with obstacles including monkey bars, mud crawls. Due to existing associations of “health” being linked to limitations and narrow focus, we shifted the focus towards the agency’s experience of reinventing and evolving healthcare brands. A company’s name should frame the story of the value it provides, therefore we changed the name from ReviveHealth to Revive. We began the brand transformation work with name modification. It highlights the perception that multiple factors influence every health challenge and human need, and that each deserves consideration, which Revive provides to all its clients. With the focal tagline of “See Beyond”, we elevated the desire to deconstruct and examine problems through different dimensions, lenses and consumer perspectives to reveal potential catalysts. We created the Brand+ strategic framework that encapsulates the central brand idea, positioning, and personality all of which influence how the agency outwardly presents itself. ![]()
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